Two Lips Flagship Store
A Curiosity Shop for Women's Bodies
Two Lips is a luxury intimate skincare brand based in Singapore. For its first flagship store, OLIVIA LEE Studio proposed the concept of a modern-day curiosity shop — a place to demystify intimate care as well as foster curiosity and appreciation for women’s bodies.
The studio took inspiration from the idea of “Curiosity shops” that originated in Europe; places where rare curios, objet d’arts and antiquities from around the world were collected, displayed and sold. And while they were shops, they were also significant nodes of social, cultural and intellectual exchange.
The studio reimagined this idea for the Two Lips flagship and its contemporary customer; showcasing products alongside a selection of thematic and thought-provoking art projects specially commissioned by Two Lips to create open and honest conversations around vulva care.
One of the boldest and most original design choices for the store is the way in which key retail features are obscured behind peepholes and hidden within bespoke ceramic cloches. In a noisy retail landscape, this sets the store apart as an oasis of calm and consensual storytelling, empowering the Two Lips customer to seek out as much information as they want and encouraging them to discover the many layers and secrets to the store on their own terms. And, inspired by raree shows of the past, these peephole elements play on the tension of privacy and voyeurism, curiosity and intrigue.
